A cost for billboard advertising can help you reach a large audience in the area where your business is located. It can also help build brand recognition among people who drive past it regularly.
The cost for billboard advertising varies by industry, but can range from $750 to $14,000 or more. This includes the cost of the billboard itself, as well as the creative assets that are needed to produce it. Depending on your marketing goals, the type of billboard you choose can also have an impact on the final cost.
Navigating the Landscape of Billboard Advertising Costs in the UK
For example, a digital billboard will typically cost more than a classic billboard. The size of the billboard is another factor that influences its price. The bigger the billboard, the more it will cost to rent space.
Demographics also play a role in the overall cost of billboard advertising. A billboard in an affluent part of town is likely to cost more than one in a poorer neighborhood, since it will reach a different audience. Billboards in areas where many tourists live can also be expensive because they reach a higher-income audience.
The number of impressions that a billboard will receive is also important to consider when determining its cost. Billboard companies typically rent spaces based on a rate per impression. This is based on the amount of traffic that passes by the billboard, as determined by transportation authorities. This number doesn’t necessarily imply that all of those passing vehicles will see the advertisement, however.