Whether you want to drive clicks, website conversions, leads, or sales, Facebook ads can help. To create ads that generate measurable results, you need to start by targeting the right audience and creating engaging creative that motivates people to take action on your website or business.

How to create Facebook ads step by step, you can set up your Facebook ads campaign objectives and start to optimize them for performance. To run a Clicks to Website or Leads to Website objective, make sure that you have your pixel installed and Web Events set up correctly (see this article for more information on setting up Facebook pixels).

Step-by-Step Guide: Creating Profitable Facebook Ads for Your Business

Next, choose the Ad Creative type. You can use either a single image or video ad, a carousel ad with multiple scrolling images, or a collection ad that displays multiple pieces of content at once. You can also select Dynamic Creative, where you provide Facebook with your assets (images, videos, headline and description), and the algorithm will mix and match them to show your ad to people on Facebook who are more likely to perform your desired action.

After choosing an ad creative, it’s time to set your budget and delivery options. You can select a daily budget that will pace your spending per day, or a lifetime budget that will span the duration of your ad set. You can also opt to enable Optimization and Delivery, which allows you to provide feedback to the algorithm about the success of your ad sets so that it learns over time and can be better at showing your ad to people who are more likely to convert.