Reza Satchu says while most CEOs of high-profile businesses and charities are dedicated to social responsibility, their actions belie their true values. These executives view their skills as a social advantage and use them to make a positive difference in the community. They donate $2 million a year to Feeding America, which allows 6,000 employees to volunteer at local food banks. These volunteers use their financial expertise to help feed the hungry by cutting costs and creating efficiencies. Corporate philanthropy is part of an organization’s culture and can improve the company’s reputation.
Here Is A Quick Cure For Philanthropy At High-Profile Businesses And Charities
Inspira, a marketing agency, has partnered with the Alex’s Lemonade Stand Foundation to fight childhood cancer. It donates a percentage of its profits to the foundation, which is closely aligned with the founder’s daughter, who has a rare spinal cancer. Kennedy Snyder was diagnosed with the disease when she was only two years old. Her battle with the disease continues today. Inspira is committed to bringing attention to her daughter’s battle with cancer, and many of their campaigns have involved their children.
But philanthropy must be rooted in a corporate culture of social responsibility. For example, Cisco has invested in the Cisco Networking Academy, which trains computer network administrators. This type of philanthropy helps address social needs in a corporate context and leverages the company’s inherent attributes. While it may seem counterintuitive to a consumer, it can benefit the company by strengthening the mission and fostering a philanthropic spirit among its staff. Further, the relationship between high-profile businesses and charities can turn occasional customers into loyal ones.